What Matters More When Judging Online Stores: Fast Expansion Or Reliable Fulfillment?

This seems like one of those choices where people reveal what they actually value. With online stores, would you sacrifice some reliable fulfillment to get better fast expansion, or the other way around?

Small businesses often have to choose between doing more things and doing a smaller number of things exceptionally well.

#smallbusiness #onlinestores #fastexpansion