Free Webmaster Tools 🧰
Traffic analytics, uptime, SSL, speed, SEO auditing, monitoring, reputation intelligence, review acquisition, performance trends, AI keyword planning, AI-enriched business profiles, verified-business publishing, Business Article Analytics and free ORP-hosted Business Sites — connected to the same reputation ecosystem.
More than a review platform
Business reputation and website performance influence each other. A customer may discover a business through reviews, visit its website, experience a slow or broken page, and then form a new opinion. ORP therefore connects reputation management with practical webmaster monitoring instead of treating them as unrelated products.
Website Analytics
Page views, unique visitors, sessions, pages/session, top pages, referrers, countries, browsers, devices and operating systems.
Includes Visitor Explorer filters, temporary readable-IP inspection and a traffic world map.Visitor Explorer
Drill into traffic by IP, page, country, referrer, browser, device and OS without reloading the full dashboard.
Interactive filtering and pagination keep long traffic histories manageable.Public Traffic Counter
Keep analytics private or embed an optional public traffic widget on your own site.
The business controls whether public statistics are displayed.Website Health
Monitor availability, HTTP status and response time with a history of recent checks.
Receive downtime and recovery notifications.SSL Monitoring
Track certificate issuer and expiry window before an HTTPS certificate becomes a customer-facing problem.
SSL warnings feed into Monitoring & Alerts and Business Health.Site Speed Checker
Measure DNS, connection, TLS negotiation, TTFB, total transfer time, redirects and page size.
ORP produces a speed score and A–F grade with test history.SEO & Website Audit
Audit titles, meta descriptions, H1s, canonical URLs, indexability, robots.txt, sitemap, viewport, schema and Open Graph.
Also checks image alt coverage, HTTPS/security headers, caching/compression and broken crawled pages.Monitoring & Alerts
Watch meaningful conditions including downtime, slow response, SSL expiry, robots/sitemap issues, indexing-blocking directives and Site Health drops.
One alert stays open until recovery so businesses are not flooded with repeated notices.Weekly Website & Reputation Report
A single email combines reviews, rating, response rate, visitors, page views, uptime, SSL, audit score, speed and alerts.
Business Health and its Reputation / Website / Engagement components are included.Reputation Intelligence
Review trends, positive/neutral/negative mix, verified-experience rate, response performance and recurring review keywords.
ORP recommends next actions based on the business's current weaknesses.Business Health
A unified score combines Reputation, Website and Engagement signals instead of forcing owners to interpret disconnected dashboards.
Daily snapshots can build automatically when monitoring is enabled.Widgets, API & Invitations
Embed trust/uptime widgets, invite genuine customers and connect systems using business API keys.
Review management and webmaster tools remain in the same Business Center.Growth & Review Acquisition
Create tracked review links, QR codes, printable cards/posters, website review buttons and neutral social review requests.
Measure clicks and confirmed-review conversion without review-gating.AI Keyword Intelligence
Generate SEO keyword ideas, long-tail phrases, search questions, topic clusters, content plans, PPC ad groups and negative-keyword ideas.
Qualitative AI planning only — ORP never fabricates live search volume, CPC or Google Ads competition data.AI Profile & SEO
Create a richer public business presence from reliable website content, ORP profile facts and published review themes.
Tailored overview, SEO title/description, services/topics, customer insights, SEO Readiness and cached refreshes. How it works →Performance Trends
Compare the latest 30 days with the previous 30 days for rating, review volume, response rate and review mix.
Measures the business against its own recent history rather than unrelated competitors.Trust & Transparency
Give the public a dedicated report showing verification, response and rating-integrity signals.
Private evidence, emails and internal moderation notes remain private.ORPy AI Guide
Reviewers and business owners can ask how ORP features work and receive links to the relevant pages.
ORPy explains ORP; it does not make moderation decisions.Verified Business Articles
Write original articles with visual/HTML editing, preview, live limits and AJAX submission. New articles and edits pass safety/originality controls before the new version can go live.
Own-domain links only · human escalation · persistent anti-abuse quotas · Admin final control. Guidelines →Business Article Analytics
Measure article views, estimated unique readers, referrers, website clicks, click-through rate, top articles and top destination pages.
Outbound clicks are counted only when readers follow article links to the verified business domain/subdomains.Privacy and control
Analytics is private by default. Businesses decide whether optional counters or uptime badges are public. Readable visitor IP addresses are encrypted at rest and retained only for a limited period; privacy-resistant identifiers support longer-term analytics without keeping readable IP addresses indefinitely.
How the tools work together
Free for verified businesses
The current ORP core webmaster suite does not require a paid business subscription. Using more tools cannot improve a business's review rating or moderation treatment; review integrity and commercial access remain separate.
From traffic to measurable growth 📈
Three review areas + discovery collections
ORP keeps distinct review areas for Businesses & websites, public/professional People, and Movies. It also provides discovery collections such as Books and Trailers that connect public information back to the relevant profiles. Owner, representative and moderation privileges depend on the profile type; being listed never means ORP endorsement.
Manage received reviews from one place
Verified owners can open Reviews of Your Businesses from My Content, see each review and its conversation, publish or manage the Business response, and report/dispute when appropriate. Report history and administrator resolution notes remain tied to the business.
Detailed movie ratings
Alongside the overall score, a Movie review can optionally rate Story, Acting, Direction, Cinematography, and Music / Soundtrack. Published detailed ratings feed the profile averages when available.
Discovered books enrich People profiles
ORP can discover books connected to People through public bibliographic sources, show them on the author profile and collect them in Books. Records can link to Open Library and, where useful, Amazon. Covers are enriched from supported public sources when available. Books is a discovery feature connected to People; it is not currently a fourth review directory.