Free Webmaster Tools 🧰

Open Review Platform gives verified businesses practical website-management tools without charging for the basics.

More than a review platform

Reviews and reputation matter, but webmasters also need reliable information about their own websites. Open Review Platform is expanding into a free business and webmaster toolkit so verified site owners can manage reputation, traffic and website health from one place.

📈 Website AnalyticsTrack page views, visitors, sessions, popular pages, referrers, countries, browsers, devices and operating systems. Filter recent traffic, inspect visitor IP addresses during the limited retention period, and view geographic activity on a world traffic map.
🌎 Optional Public CounterKeep analytics completely private or publish an attractive traffic counter showing the statistics you choose.
🩺 Website HealthMonitor uptime, HTTP availability and response times. See recent checks and receive email alerts when a monitored website changes from up to down or recovers.
🔐 SSL MonitoringTrack HTTPS certificate status, issuer and expiration so certificate problems are easier to catch before they become outages.
🟢 Optional Uptime BadgeBusinesses may publicly display monitored uptime on their own site, or keep all website-health information private.
⚡ Site Speed CheckerRun on-demand tests for DNS, connection, TLS, time to first byte, total response time, HTTP status, redirects and page transfer size directly from the Business Center.
⭐ Reputation ToolsReviews, replies, disputes, evidence, invitations, widgets, analytics and website management live together in the same Business Center.

Free for verified businesses

These core webmaster tools are provided without requiring a paid business subscription. A business does not get a better rating, special moderation treatment or more favorable reviews by paying Open Review Platform.

Privacy and control

Webmasters decide whether traffic counters and uptime badges are public. Analytics data remains private by default. IP addresses used for visitor analytics are encrypted at rest and readable IP data is retained only for a limited period; hashed identifiers support filtering and abuse-resistant analytics without keeping readable IP addresses forever.

What comes next

Open Review Platform is designed so additional free webmaster tools can be added over time, including SEO/site-audit checks, broken-link monitoring, sitemap and robots.txt monitoring, security-header checks and other practical website diagnostics beyond the analytics, uptime, SSL and speed tools already available.

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