How Moderation Works ⚖️
Neither reviewers nor businesses can purchase a favorable moderation outcome.
1. A review is published or enters moderation
Reviews must comply with our content rules. Email verification confirms control of an email address; it does not by itself prove every factual claim in a review.
2. A verified business may dispute a review
A business can report a review for a specific reason, explain its position and privately submit supporting evidence. Reporting a review does not automatically remove it.
3. The reviewer may be asked to respond
When a genuine experience is disputed, the reviewer may receive a secure email link allowing them to explain their position and privately provide supporting information. No public account is required.
4. Moderators examine both sides
Moderators may consider the review text, the business report, responses from either side, private evidence, relevant verification information and platform integrity signals. Automated risk indicators assist human moderation but do not decide authenticity by themselves.
5. A decision is recorded
The review may remain published, be hidden or removed, or remain under review while more information is requested. Where appropriate, a public moderation history can show that a dispute occurred and how it was resolved without exposing private evidence.
6. Appeals are available
Eligible moderation outcomes may be appealed. An appeal asks us to reconsider the decision; it does not guarantee a different result.